I've spent my career at the crossroads of sales, storytelling, and strategy.

In 2013, I walked into a real estate career with zero experience and maximum confidence. Classic.

In my second year, I grew into a sales team leader and consistent top producer — selling millions in GCI year over year. I tied all marketing to direct revenue outcomes not vanity or visibility metrics. It's how I created a repeatable, scalable sales process.

In 2020, I made a hard pivot. Became a StoryBrand Certified Marketing Guide. Traded door knocking for content strategy.

But my sales journey taught me what a degree in marketing rarely does: people don't buy the best product or service, they buy the ones they understand the easiest. They buy solutions to problems. 

As a new marketer, I cut my teeth in the agency space, working across a wide range of industries and clients. Eventually, that work grew into partnering with global brands navigating the demands of B2B, SaaS, and the broader tech landscape.

Today I run Write Brand Marketing, where I help companies find clarify their brand message, and tie all marketing initiatives, activities, and campaigns to more customers and more profits.

In my personal day to day you'll find me at the gym first thing in the morning. During my down time I enjoy reading and taking online courses to keep perfecting my craft. I currently live in Alpine, Utah, with my husband of 21 years and my college sophmore. I'm a proud University of Utah graduate who loves sports.

If you're building a brand you know can change the world for good, I'd love to be a part of that conversation.